withpurpose
Independent product studio

Software that serves people, not engagement metrics.

We build consumer products around a simple test: does this leave the person using it better off? Four products, each tackling a problem the large platforms have little incentive to solve.

Products

What we're building

All four products are in public beta and improving every week. Feedback goes straight to the people building them.

01
BetaSocial network

blubbr

A social network where civility is built in, not hoped for.

blubbr gives people room to say what they think without the harassment that drives so many off mainstream platforms. AI moderation screens posts and replies for bullying and abuse before they spread, while polls and interest-based recommendations help you find people who share your outlook — and people worth disagreeing with.

  • AI-assisted moderation against bullying and abuse
  • Polls to gauge what your community actually thinks
  • Recommendations that connect like-minded people
Visit blubbr blubbr.withpurpose.top ↗
02
BetaPeople & connections

findingneo

Meet the right people, then get on with your life.

Whether you're looking for a friend, a partner, a co-founder or simply good company, findingneo uses AI matching to surface people nearby who are worth meeting. It deliberately avoids the endless-swipe mechanics that keep users hooked for ad revenue. We measure success by connections made, not hours spent in the app.

  • Friendship, dating and professional connections
  • AI matching based on what you're actually looking for
  • Your exact location is never shown to others
Visit findingneo findingneo.withpurpose.top ↗
03
BetaCircular economy

recycleloop

Making recycling worth everyone's while.

Most waste goes unrecycled because collecting it doesn't pay. recycleloop connects households and businesses with verified processors who collect, weigh and recycle their material. The result is a transparent marketplace where recycling becomes the economically sensible choice.

  • List your waste and schedule a pickup
  • Verified processors with weight-based records
  • Built for homes and businesses alike
Visit recycleloop recycleloop.withpurpose.top ↗
04
BetaCreator platform

Vision

Rewarding content that helps people see further.

Vision runs regular writing and video competitions on themes that matter, inviting fresh perspectives on civic life, education, sustainability and everyday problems. The community votes, judges choose the winners, and creators are paid for work that informs rather than inflames.

  • Weekly and monthly contests for writing, reels and video
  • Community voting with curated judging
  • Prizes for the work that makes a difference
Visit Vision vision.withpurpose.top ↗
Principles

How we decide what to build

I

Time well spent

We don't optimise for time-on-app. A product has done its job when people get what they came for and leave.

II

Safe by default

Moderation and privacy are designed in from the first release, not added once growth makes the problems impossible to ignore.

III

Honest economics

Our products are funded by clearly labelled advertising and voluntary support. We run our own ad network, so we decide what is acceptable to show.

The studio

Founded and built by Himanshu.

A senior full-stack engineer working across Python, Go, TypeScript and applied AI, building each product end to end, from infrastructure to interface.

View profileGet in touch